COMMUNICATION

Communications or public relations specialists may handle public relations, information output, press releases and media requests, social media and/or advertising for a wide variety of organizations. A bachelor’s degree in a relevant area is required to break into this growing field.

Communications specialists, also known as public relations specialists, establish positive associations with the public and mass media on behalf of their clients. Employers may include businesses, non-profits, government agencies and individuals. Their job incorporates a number of skills from different fields including marketing, journalism, business administration and more.

Job Duties

Communications specialists draft and send press releases that contain important updates about their clients to print and broadcast media outlets. They also organize events at which their clients can meet with the public to increase product awareness or knowledge of their services or recent developments. Proposing and manage advertising on behalf of their clients is included in the job description. In addition to controlling information output, communications specialists handle incoming requests for information from media outlets. Their general goal is to promote cooperative relationships between their clients and those who use their clients’ services.